Kings Deli Brand Identity Design
I developed a bold and approachable brand identity for Kings Deli, a modern sandwich shop with a vintage soul. The goal was to create a visual system that felt both classic and fresh, drawing on deli nostalgia while appealing to a younger, design-conscious crowd. The branding included a custom logotype, retro-inspired typography, and playful packaging elements that brought personality to menus, signage, and merch. The result is a cohesive identity that feels inviting, authentic, and distinctly Kings Deli.
Challenge: Develop a brand that feels like a classic neighborhood deli but stands out in a modern market.
Goal: Create a warm, nostalgic identity with a fresh, approachable look that attracts a new generation of deli-goers while honoring traditional roots.
