Organic Gorilla – Brand Identity & Packaging Design
Brand Identity: Organic Gorilla stands for health, adventure, and pure nutrition. It uses earthy colors and a strong, modern gorilla logo. The brand’s goal is to support active lives with all-organic ingredients.
Packaging Design: Each bar’s wrapper features lively backgrounds, bright colors that match the ingredients, and clear organic labels. Hand-drawn textures and bold fonts emphasize the product’s natural energy. The tagline “Life Fuel” highlights its adventurous, healthy spirit.
Packaging
“Unwrap the wild.”
Dynamic textures, bold typography, and organic callouts make the packaging as energizing as the product inside.
Tagline
“Life Fuel.”
A simple phrase that speaks volumes—fueling adventure, motion, and clean living.
Audience
“Made for movers.”
Targeted toward active, health-minded consumers who value performance and purity.
Logo Design
“Strength in simplicity.”
The gorilla icon is a powerful, minimal mark representing resilience and clean nutrition.
Color Palette
“Rooted in nature, sparked by flavor.”
A base of earth tones energized by vibrant colors pulled from real ingredients.
Typography
“Loud and clear.”
Strong, confident type choices express energy and action—never passive.
